Brand Story
Purrify was inspired by our deep yearning for a harmonious and pure connection between pets and the natural world.
Purrify was born from a simple yet powerful idea —
To create a cleaner, safer, and more sustainable space for cats and the people who love them.
Our name says it all:
Purr – the sound of feline happiness.
Purify – our commitment to natural, plant-based cleanliness.
Our Product Innovation
Purrify’s Sustainable DNA
At Purrify, we believe cleanliness should never come at the cost of waste.
By 2024, over 1.6 million tons of bentonite clay will be used in traditional cat litter —enough to build four 100-meter-tall “mountains of waste.”
Purrify takes a cleaner path: from raw materials to packaging, every step follows a sustainable design.
• Naturally biodegradable within 60 days and safe for compost.
• 100% paper packaging with FSC® certification, zero plastic waste.
• Lower carbon footprint, lighter transport, and eco-friendly materials.
Every bag of Purrify cat litter is made for cats — and for the planet.
Clean Naturally. Love Naturally.
